Creator of RubyLaw, a Content Lifecycle Management (CLM) platform that make creating, managing, delivering, and analyzing digital content easy and effective for law firms.
View a replay of the 2024 Legal Marketing Technology Ecosystem Insights Webinar!
On Friday, September 6, 2024, RubyLaw and special guests presented findings and discussed perspectives on the 2024 Legal Marketing Technology Ecosystem Study.
For the past three years, RubyLaw and the Legal Marketing Association have partnered to provide legal marketers everywhere with unparalleled insights into the systems and tools used by legal marketers and business developers.
This year, we invited Celine Gilmore of Davies, Ashraf Lakhani of Porter Hedges, and Mike Montagna of Benesch to discuss this year's insights.
Please complete the form on this page to view a replay of our program.
RubyLaw powers websites, automates the creation of proposal documents, manages law firm experience content, ensures the integrity of digital content, and enhances the productivity and efficiency of marketing technology operations.
To keep RubyLaw on the cutting edge, we take an agnostic and comprehensive approach to market research, gaining a deep understanding of the prevailing technologies used by firms of all sizes. As more firms participate each year, we are able to provide insights to the sector while also ensuring that RubyLaw is providing best-in-class results to its users.
You can also visit RubyLaw.com and RubyLawStack.com to access a range of complimentary materials, including reports, articles, and past webinars on legal marketing technology.
History of the study
In late 2018, we created a "blueprint" to help our team better appreciate how law firms organize and deploy their marketing technology. We asked experts from across legal marketing to weigh in. One year later, seeing an opportunity for this document to benefit other practitioners, we released the first public-facing version of the legal marketing technology ecosystem.
We adopted the categories popularized by Scott Brinker, including Advertising & Promotion, Content & Experience, Social & Relationships, Sales, Data, and Management, and we applied them to legal. We examined technology systems used by firms of all sizes and published the blueprint with the idea being that firms could document the current state of their technology and then be aspirational about the future, adopting new systems to accomplish new objectives, meet certain needs, and fill gaping holes.
Next, we put forth our view: It's critical to select systems of appropriate size and power while avoiding misfits. Just as no one wants to wear a pair of shoes two sizes too big, choosing powerful, "best-in-class" systems that your firm can't use optimally (or—the opposite—trying to squeeze into a too basic of a solution when you're a global enterprise) is wasteful. Instead, we suggested focusing on making smart, efficient decisions that align with firm culture, team capabilities, budget, and relative complexity. We believe these ideas still hold, although tech stacks are not meant to be fixed in time. Rather, they must evolve to continue supporting the ever-changing nature of business and life itself.
We aim to raise the bar each year, and we hope 2024 is no exception. Partnering again with the LMA has allowed us greater reach, while also incorporating direct input and feedback from the oorganization'smembers. This allows us to align our objectives with the needs and goals of legal marketers everywhere.
About RubyLaw
RubyLaw is a Content Lifecycle Management (CLM) platform that powers websites, manages experience data, curates and automates marketing documents in native formats, and ensures the integrity of digital content for law firms at all levels of technological maturity. Contact us today to learn more!