Marketing Briefing on Productivity Platforms

RubyLaw has prepared a briefing that addresses how law firms can reduce time, cost, and resource allocation on inefficient processes—specifically on critical marketing and business development activities like Content Lifecycle Management (CLM), which includes RFP responses and experience management.

Inherited single-point solutions neither facilitate effective collaboration nor support critical, back-end business operations—many of which are already heritage and legacy processes, structures, and imperatives.

Specifically, the absence of a single, multi-purpose productivity platform can cost firms upwards of $100,000 per year , based on inertia and a failure to modernize marketing and business development processes to follow best practices.

Beyond sunken costs, i.e., what’s already spent on technology and human resources, the opportunity cost, i.e., the chance for teams to be more productive, the opportunities missed for lawyers and allied professionals to spend on billable activities, and the possibility of the firm winning more business, could be far greater—particularly as nearly 70% of a lawyer’s current work day is spent on non-billable activities.  

For Marketing leaders, this is a critical issue because, as the party in charge of growth, content, brand, communications, events, and (internal) stakeholder relations—failure to manage and measure costs, business processes, headcount, productivity, and even messaging, can mean the difference between your promotion and your departure.