RubyLaw is Legal Marketing Content Management for Websites that provides firms of all sizes with everything you need to develop and grow in one platform.
Beyond the Buy: Tech Governance, Workflows, and Accountability
We are delighted to invite legal marketers, business developers, and colleagues across the legal industry to join RubyLaw and the LMA for a webinar about data governance, workflows, and accountability as drivers of targeted client engagement
This event will be held on May 20 at 1 pm ET.
During the program, RubyLaw's CEO, Scott Rubenstein, will go beyond this year's Legal Marketing Technology Ecosystem Study and hear insider perspectives from special guests, Rachel Shields Williams of LMA, Julie Chodos of Axinn, and Jacqueline Madarang of Bracewell, to discuss this year's insights.
Attendees will walk away with lessons in:
—Building executive and C-suite buy-in for MarTech investments using a proven, outcomes‑focused CMO journey playbook
—Evaluating data architecture decisions (data warehouse vs. data lake vs. data lakehouse) and understanding what they mean for reporting and AI readiness
—Implementing practical governance, taxonomy, and data‑standardization practices that scale for any firm
—Exploring how data quality and governance affect trust, how fast teams can move, and the decisions leaders can make
To join us, all you have to do is sign up via the form on this page.
Background
Since 2018, the RubyLaw team has studied the systems and tools employed by legal marketers, i.e., the legal marketing technology ecosystem, compiling a blueprint (pictured) to map the most prevalent ones in use.
RubyLaw is the legal sector's leading Content Management System, a solution that powers websites, automates proposal and pitch documents, manages experience content, and much more. Our study helps us better serve our clients and evolve our platform, while also educating the sector on emerging trends shaping and influencing the profession of legal marketing.
For the fourth consecutive year, we have partnered with the Legal Marketing Association (LMA) to expand our reach and impact. Our 2025 edition was more inclusive than ever before, particularly for smaller firms and all firms seeking to leverage AI.
For more information about the study, as well as complimentary resources for legal marketers and business developers, please visit RubyLawStack.com.
About RubyLaw
RubyLaw is Legal Marketing Content Management for Websites, providing law firms of all sizes with everything they need to develop and grow in one platform.